Learn to get the quotes you want in tomorrows news using TJ Walker's systematic process.
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UPDATED!
Freshly revised for 2008. The newly revised version of Media Training A-Z contains helpful hints and insights on speaking to 'NEW' forms of the media (such as podcasters, ezine authors, and bloggers).
Available in 3 formats:
- Print ( $24.95)
- Digital PDF ($19.95)
- Digital MP3 ($17.95)*
*Audio copy of the book does not include the added content on 'new' media.
| "To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed. This book is a valuable read." |
~ Howard J. Rubenstein President, Rubenstein & Associates, Inc. |
Media Training A-Z is a compilation of insights from Walker's experiences which addresses all aspects of dealing with the media. From Articulating and forming your media message, to appearing like a Zombie on camera and correcting the problem - Media Training A-Z is complete!
What You'll Learn:
- A systematic approach to developing and delivering a memorable message
- Strategies to help reduce nervousness
- Tips and guidelines for looking your best on camera (and webcasts)
- A successful approach to answering tough questions
- Tips on dealing with ANY interview situation
- Memorable examples from key media figures
- A proven, step-by-step system to create sound bites and get the quotes you want!
- Strategies on speaking to 'new' media
Product Information:
Pages: 163
ISBN: 1-932642-36-6
Binding: Paperback
Size: 5.5" x 8.5"
What others say about Media Training A-Z
| "Effective media training is a blend of diplomacy and technique. No one does as good a job at that as TJ Walker. His ability to convey the nuances of media presence with enabling his clients to master content and delivery is unmatched. Clearly, good presenters are made, not born." |
~ Adam Friedman Friedman & Associates |
"TJ Walker is the leading media trainer in the world and Media Training A – Z is the ideal resource for presenting well on TV. It’s no secret why the same people constantly pop up on the 24 hour news channels – they incorporate all of the skills that TJ writes about in his book. As a TV producer, it always makes my job much easier when an interviewee can craft a great sound bite and look calm and cool while doing it... it's not an easy thing to do but Media Training A – Z is the perfect handbook for pulling it off. I’d highly recommend this book for anyone who is planning on doing any TV work." |
~ Stu Miller |
"I've read a variety of media training books over the years and never found the exact type of training manual with content that I could just hand to a client for their review. That's until I read TJ's media training book. It incorporates most of the media techniques and approaches that I have emphasized with my clients over the years -- and goes well beyond that -- to help the novice and seasoned business professional alike with interview and media training tips. It really allows the most senior on-camera client to still learn about news interview techniques with insulting them or making them feel like their presentation is faulty or embarrassing. TJ's approach is well-organized and definitely concise so you can easily learn effective interview techniques." |
~ Ron Dresner Your PR Department, LLC |
"Over the years I've been a fan of TJ Walker and his rigorous approach to media training. If TJ had his way, no client would ever lose a media interview. And, if every executive would take the time to read this latest edition, he or she probably never will. TJ is clearly a veteran of the broadcast and print interview world and his tips are well worth reading. I know I've learned some new strategies." |
~ Edward Aloysius Moed Peppercom, Inc. |
What's Inside:
Introduction:
- The Enemy Within
- The One Common Leadership Trait
- You Can Get A Second Chance To Make A Great ImpressionChapter 1: Warming Up
- Don’t Think On Your Feet – Think At Your Seat
- In The Moment
- Got No Time
- Consistency Isn’t So FoolishChapter 2: Talking Tips
- I Hate My Voice!
- Protect Your Voice
- You Are What You Drink
- Talk To Your Best Friend
- Battling The Talk Radio ClockChapter 3: Looking “Mahvelous” On TV
- Do Clothes Make the Man or Woman?
- To Button Or Not To Button, That Is The Question
- Be Cool, Man
- Make Up Your Mind About Makeup
- Smile For the Camera
- Move Your Head
- Lean Forward To Look Lean
- Keep Your Tongue In Your Mouth
- What do I do With my Hands?
- Befriend Your Host
- Be A Name Dropper
- Prepping For PrimetimeChapter 4: Creating And Conveying Your Media Message
- Stop Worrying About The Questions
- The Power Of The Positive
- Answer The Basic Questions
- Keep It Short
- Creating You Media Message
- The Power Of Three
- Reporters Are Distracted
- What Does The Media Want?
- Does The Audience Care?
- What Do You Want?
- Results Are Key
- Say Everything You HAVE To Say
- What Is Your Problem?
- Make it Engaging!
- Accomplishments And Solutions
- Make Your Message Tight And Simple
- Avoid The Weasel WordsChapter 5: Fielding Questions
- Open With A Short Answer
- Picking Your Poison
- Eyes On Your Message
- “I Am Not A Crook”
- Move To Your Message Points
- Eliminate Complexity
- Delete Your Database of Knowledge
- “I Don’t Know” Is A Perfectly Good Answer
- An Experts Dilemma
- Rewrite Questions To Suit You
- Aim For All Three Message Points - In Every Answer
- Positive Answers Only
- Oh, And One More ThingChapter 6: Crafting Sound bites And Quotes
- The Art Of The Sound Bite
- Analogies In Your Answers
- Use Bold, Action-Oriented Words
- Let Your Emotions Flow Freely
- The Quotable Example
- Attack Your Way To The Headlines
- Absolutes Are Absolutely Quote Worthy
- Cliché Your Way To The Top
- Joking Your Way Onto The Airwaves Using Humor
- Populate Your Quotes With Pop Culture References
- Comment With A Rhetorical Question
- Opposition Quotes
- Recycling Can Be Environmentally And Rhetorically Correct
- The Limits Of SpinChapter 7: New Media
- What is New Media?
- How Can New Media Help You?
- Big Brother is Watching
- New Media: Video
- New Media: Audio
- New Media: Text
- Types of New MediaChapter 8: Honing Your Skills
- You Can Be a Star Without Having Star Talent
- More Is More In Media World
- The X Factor: Fun
- Learn From Friend And Foe Alike
- Break the Rules, But First Learn Them
- Parlay Your ProminenceChapter 9: Learning Do’s (And One Don’t) From Media Figures
- Paul Harvey . . . . . . . Good Day!
- One Size Fits All
- The Reagan Rhetorical Legacy
- The Dean Scream
- You Aren’t The Star Of The Universe, Even During Your Starring Moment
Sample Chapter (on MP3)
Got No Time
People tell me all the time, “TJ, I’m much too busy to prepare for my media interviews by writing down message points and creating sound bites in advance.” Hey, we all have busy lives; I can respect that. There is only one small problem: these people always spend more time dealing with the media ultimately than people who prepare properly do.
Here’s the typical scenario: Mr.-I’m-too-busy-to-prepare gets a phone call from a reporter. He drops everything and says, “I’d be happy to talk to you right now,” and then conducts the interview for the next hour.
And he responds, “Great, the reporter talked to me for a whole hour!”
At this point, unless this is a paying client, I restrain myself from saying, “That’s awful! That means it took you an hour before you said anything interesting.”
One of the biggest misconceptions in the media business is that the longer a reporter talks to you, the better the interview went. Quite often a reporter will talk to you for a long time because it takes you forever to say anything interesting enough to use as a possible quote.
If you talk to some of the most widely quoted experts on the planet (e.g., Norm Ornstein, Alan Dershowitz), they will tell you that many of their interviews last less than a couple of minutes. When calling these pros, reporters know that they will get juicy sound bites without wasting anybody’s time.
How you use your time with the media is critical. The people who dive right into interviews without preparing do so because they think that they are too busy to prepare and believe they are saving time this way. That makes about as much sense as building a house without a blueprint.
Look at how the amateur media “expert” and the media pro use their time.
The amateur media expert spends one hour on the phone with the reporter, getting zero sound bites on their message and maybe one sound bite off-message.
Total time spent: one hour.
The media pro asks the reporter what the interview topic is and when the deadline is. He tells the reporter that now is not a convenient time to talk and that he will call back before the deadline. Next, he spends 10 minutes brainstorming for message points and narrowing them down to no more than three. After that, he spends five minutes crafting sound bites. Next, he calls the reporter and conducts a five-minute interview chock-full o’
sound bites. Finally, the media pro spends 30 seconds the next
day clipping out the news article, which contains three or more of
his preplanned quotes.Total time spent: 20 minutes 30 seconds.
So you tell me, who is saving time?
About TJ Walker
TJ Walker, CEO and founder of Media Training Worldwide, is one of the leading authorities on media and presentation training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.
A leading corporate trainer, Walker has personally trained top executives at Unilever, Bank of America, Hess, Allstate Insurance, Charles Schwab, Akzo Nobel, US Trust, Dun and Bradstreet, The Hartford, and EMC. He is also the official media trainer of the Miss Universe Organization.
Walker is the most widely published and produced media trainer in the globe, with more than 50 books, training videos, CDs, and software programs to his credit. He has also been a media columnist for Investor Relations Magazine. Additionally, Walker is known around the globe for his many years as a political commentator for the Voice of America Radio Network. More than 65,000 readers subscribe to Walker’s weekly Media Training Tips Newsletter, including a majority of the Fortune 500 corporations in American.
Media Training Worldwide is known as an industry leader in the media and presentation training fields. The firm produces more media and presentation training programs, in more formats, than any other firm. It is the number one media training firm listed in Yahoo! out of 30 million sites listing media training.
Walker is a frequent news commentator and has appeared often on MSNBC, Fox News Channel, Court TV, and Bloomberg TV. He has also been a syndicated TV and talk show host, appearing or hosting on more than 2000 TV and radio shows. Walker has also hosted talk radio shows on seven different networks. Walker has been featured in the New York Times, NBC News, ABC News, CBS radio and most major radio news outlets.
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.
About Jess Todtfeld
Jess Todtfeld, President of Media Training Worldwide, is one of the leading speaking and media training authorities in the U.S. With more than 15 years of experience, Todtfeld helps CEOs, business executives, spokespeople, public relations representatives, experts, and authors not just become better speakers, but become expert speakers.
Todtfeld has trained clients from AIG Insurance, USAToday.com, The World Children’s Wellness Foundation, Rudder Finn Publicity, Cohn & Wolfe Public Relations, The Fine Living Television Network, North Face apparel, as well as New York Times Bestseller Ted Dekker.
Prior to joining Media Training Worldwide, Jess founded Success In Media, Inc. in 2003. Success In Media was a full service speaker training firm. The firm was acquired by Media Training Worldwide, in August, 2007.
Todtfeld brings with him 12+ years of experience as a Television Producer on the National Level. During that time he booked and produced over 4,000 segments. 10 of those years were spent at Cable TV’s #1 news channel, FOX NEWS CHANNEL . Todtfeld spent 2 years with cable’s #1 prime time show, “The O’Reilly Factor” with Bill O’Reilly, and 7 years with cable’s #1 morning show “FOX & Friends.”
| "TJ Walker's single-minded devotion to presentation training has made him the #1 expert for executives seeking guidance on speaking to the public and media." |
~ Bob Bowdon Anchor/Reporter, Bloomberg Television |
Buy Media Training A-Z today and you will instantly receive an electronic copy of our popular handbook 1001 Ways to Wow the Media and Speaking Audiences. ($19.95 value)
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Media Training Worldwide
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